Talking about Gucci means talking about one of the most influential fashion houses in the world. Founded in 1921 in Florence by Guccio Gucci, the brand began as a small boutique specializing in high-quality leather goods for travelers. Inspired by the elegance of the London hotels where he had worked, Guccio blended Italian craftsmanship with refined aesthetics, quickly captivating Europe’s elite.
Over time, Gucci became synonymous with luxury, sophistication, and modernity, expanding from leather goods into prêt-à-porter fashion, footwear, and accessories.
Its iconic double G logo, the GG Supreme monogram pattern, and its fusion of classic and contemporary style have made Gucci a globally recognized brand—loved by generations and continuously reimagined by creative directors such as Tom Ford, Frida Giannini, and Alessandro Michele.
Amid this evolution, the Soho model stands as the perfect balance between Gucci’s artisanal heritage and modern aesthetics.
Gucci Soho: A Bag with History and Attitude
Released in the 2010s, the Gucci Soho blends the laid-back vibe of the ’70s with modern minimalism. Its clean design, crafted in grained leather, features the embossed GG logo and the signature leather tassel.
Available in crossbody, tote, or shoulder bag formats, the Soho has become a symbol of timeless style and everyday versatility.
Fun Facts About the Gucci Soho
It was one of Gucci’s best-selling bags for years.
Although discontinued by the brand, its value has increased on the resale market.
It is one of the most counterfeited models, making it essential to buy one with Entrupy-authenticated certification.
Celebrities who’ve carried it include Jessica Alba, Olivia Palermo, and Sienna Miller.