The Jacquemus Universe: When Fashion Becomes Emotion
Simon Porte Jacquemus founded his brand in 2009 at just 19 years old, following the sudden death of his mother. It was in her honor that he decided to pursue fashion. With a clean and sentimental aesthetic deeply inspired by the South of France—where he grew up—Simon created a unique visual universe that resonates with a new generation of free-spirited, creative, and sophisticated women.
Jacquemus represents the joy of living, the art of simplicity, and the beauty of everyday life. From the beginning, his minimalist designs with a bohemian soul captivated both critics and the public. But it was his legendary lavender field show in Valensole in 2019 that truly propelled him into the fashion elite.
The Show That Changed Everything
In July 2019, Jacquemus celebrated his brand’s 10th anniversary with one of the most impactful and viral runway shows of the last decade. The runway—a fuchsia pink path cutting through the lavender fields of Southern France—became a social media sensation and a bold statement: Jacquemus is nature, poetry, and color.
Celebrities, fashion editors, and influencers all fell under the spell of a fresh, relaxed, and utterly photogenic vision. Since then, the brand has become synonymous with modernity rooted in tradition, effortless luxury, and design full of emotion.
What Makes Jacquemus Bags Unique?
XS sizes, XL impact
From the iconic Le Chiquito to more functional models like Le Panier Soli, Jacquemus plays with proportions like no one else. Small in size, big in attitude.
Natural materials
Raffia, leather, canvas… Jacquemus bags breathe summer. They’re perfect for laid-back outfits, Mediterranean escapes, or city days with a refined boho touch.
Effortless versatility
With a neutral base and unique details, you can wear them with jeans and a white tee, flowy dresses, or even more urban looks. They’re the accessory that elevates any outfit with ease.
If two models capture the essence of Jacquemus and have redefined the concept of contemporary luxury accessories, they are Le Chiquito Long and Le Grand Bambino.