Unión Europea
An Icon Back in the Spotlight in 2025 — A Reminder of What True Luxury Really Means
What Is Luxury Today?
In the era of quiet luxury, extravagance is no longer necessary. Today, we value authenticity, timelessness, and expert craftsmanship. Luxury is more about essence than logos, more about legacy than trends. And in this new definition of modern luxury, Hermès holds an undeniable place — especially with one of the most coveted and symbolic bags in fashion history: the Birkin.
The Story of the Birkin: From a Flight to Forever
It was 1984 when Jane Birkin, during a flight, mentioned to Jean-Louis Dumas (then president of Hermès) how hard it was to find a bag that was chic, practical, and spacious. Dumas sketched a design for her on a napkin. The rest is history.
The Birkin bag was born as both a tribute and a practical solution. But what made it legendary was the philosophy behind it: flawless craftsmanship, noble materials, and limited production that turned each piece into a collector’s item.
July 2025: Jane Birkin’s Personal Bag Goes to Auction
This week, the fashion world paused for a moment: one of Jane Birkin’s personal bags was auctioned in Paris for over €100,000. And it wasn’t a pristine Birkin — it was worn, weathered, covered in stickers, and marked by her unmistakable personality.
The message? Luxury isn’t just about perfection. Luxury is meant to be lived in, used, and woven into your own story.
Luxury That Leaves a Mark
The recent auction of Jane Birkin’s bag has not only increased the value of the Birkin as a collectible — it reminds us that true luxury goes beyond price. It speaks of history, identity, and legacy.
At Estrena Tu Bolso, while we don’t carry Hermès, we share that same philosophy. We believe in pieces with soul — in bags that tell a story and follow you through life with style, authenticity, and character.
We invite you to keep discovering the stories behind other iconic brands like Gucci, Yves Saint Laurent, Carolina Herrera, or Loewe — and to find that one bag that speaks for you.
